The next decade will not reward

the same thinking

that built the last one.

The problem isn’t effort. It’s usage.

The hidden cost of single-use thinking

Most people aren’t stuck because they lack ideas or effort. They’re stuck because everything is treated like it has one right use.

Ideas get launched and left behind. Work gets completed, not built on. People move on to the next thing before the last one had a chance to do more.

Not because anyone is doing it wrong, but because this is how we’ve learned to work.

I’m usually brought in when that pattern starts to feel costly. When teams are busy but not moving forward. When creativity feels harder than it should. When there’s a sense that something is being underused, but it’s hard to name what. That’s where my work fits.

Toys are how this problem becomes easy to see. When something designed for open-ended use gets treated as one-and-done, the pattern is obvious, and once you see it there, you can’t miss it anywhere else.

The work is about changing how things get used, not adding more things to use. And once that shift happens, everything else on this page starts to make sense.

I HELp YOU BE more creative by changing HOW YOU Think about what YOU already have.

SEE HOW WE CAN WORK TOGETHER →

Charlene has a way of making people see what’s been right in front of them the entire time. You can feel the shift happen in real time.

Media Producer.

Here’s how we can work together!

1

Trainings & Talks

Organizations bring me in when default thinking is getting in the way. These sessions focus on making invisible habits visible, so leaders can see where creativity is being shut down by single-use thinking and start leading differently.

Let's recalibrate →

2

Workshops & DFY Work

This work is for teams who need thinking to show up in day-to-day decisions. I help teams practice seeing more than one possible use, outcome, or next move in meetings, planning, and execution so they stop defaulting to habit and start seeing options.

Let's Build The Skill →

3

EDUCATION & EXEcUTION

This work is for parents and educators who want to strengthen how kids learn to think through play. It looks at how single-use play limits creative development, and how small shifts connect to the future kids will need long after the toy is put away.